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Elon Musk and Donald Trump: Policies, NAFTA, and the Future of American Marketing
The intersection of Elon Musk’s entrepreneurial ambitions and Donald Trump’s policy initiatives presents a fascinating—and at times,...


How Trump Won: A Marketing Case Study in Political Dominance
In the 2024 presidential election, Donald Trump reclaimed the White House in a way that sent political pundits reeling and left many...


Marketing in a Divided Era: Ethical Strategies for Handling Polarizing Issues in 2024
As we approach the 2024 election, marketers face a complex landscape, rife with sensitive and polarizing issues. Navigating these waters...


Coca-Cola's Marketing Playbook
Iconic brands such as Coca-Cola stand as a beacon of marketing excellence. As we delve into 2024, their marketing strategy emerges as a...


The Symbiotic Evolution of Digital Marketing and Artificial Intelligence in App Development
In today's digital age, the marriage between digital marketing and artificial intelligence (AI) is nothing short of revolutionary. This...


Analyzing the Impact of Google's Search Engine Advertising Changes on Stakeholders
Google, often regarded as the behemoth of the internet, commands an astonishing 70 percent of the global search market share. This...


TikTok's Ban Attempt & the Wider Implications for App Regulation
In recent times, TikTok's ban has sparked a global debate, underscoring the complexities in our digital ecosystem. This discourse isn't...


Navigating the Digital Age: Digital Marketing in the Business Environment
In today's fast-paced and technology-driven world, digital marketing has emerged as a vital component of business strategies across...


Traversing Legal Challenges in the Digital Age: Online Advertising and the Issue of Non-Repudiation
In the ever-evolving digital world, online advertising has become a pivotal element in marketing products and services, whether in a...
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